“If you saw Atlas, the giant who holds the world on his shoulders, if you saw that he stood, blood running down his chest, his knees buckling, his arms trembling but still trying to hold the world aloft with the last of his strength, and the greater the effort the heavier the world bore down upon his shoulders — what would you tell him to do?” – Francisco d’Anconia, Atlas Shrugged
…… If you were Francisco, you would tell Atlas to shrug, and that is just what he did. But I’m not ready to go on strike. Instead, I’m here to make each client – each individual Atlas – stronger and smarter, to carry their world under their own power, to not buckle under its weight but to support it and hold it up for the rest of us to see.
“If you can run six miles on a summer day then you, my friend, are a lethal weapon in the animal kingdom… [I]t’s a blend of strategy and skill perfected during millions of years of do-or-die decisions. And like any other fine art, human distance running demands a brain-body connection that no other creature is capable of.” - Christopher McDougall, Born to Run